Rapid developments in technology and the advent of the Internet have had a profound effect on the sharing economy.  With an estimated $23 billion in venture capital funding has poured into the sector since 2010, the evolution of this sector is still in its nascent stages.  The sharing economy will inevitably become a major part of the global economy, evident by the rapid growth of (and disruption caused by) unicorns such as Uber, Lyft and Airbnb.  The "peer to peer based" activities are increasingly becoming more sophisticated and relevant as they provide aspiring entrepreneurs and businesses the ability to find resources more quickly and coordinate in a smoother way. The global travel industry is unmistakably the sector that naturally lends itself to the sharing economy with gross revenue in excess of $1.6 trillion in 2017, placing it among the largest and fastest growing sectors in the world. The rise of the online travel agencies and booking platforms have made them indispensable tools in travel planning and booking.