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The Internet has profoundly changed the way we live, work and play. The consumption of information and content through digital devices such as smartphones, tablets and laptops have changed the inherent nature of advertising and marketing for brands. Today, global advertising and marketing campaigns must necessarily use technology to reach end-consumers. As a result, companies that focus on advertising and marketing in the digital world need adept navigation of applicable law and regulatory processes applicable to marketing, advertising and promotion of brands and new products in the digital realm.

Thanks to the influx of interactive technology and the enormous amount of data available through various devices and distribution formats, consumers are increasingly exposed to personalised and data-driven advertisements, across social networks, blogs and search engines, that are now an integral part of their everyday decision-making process. Along with the benefits of creating ads using such technology, comes a number of challenges revolving around data sharing and privacy that various players in advertising and marketing are currently facing.

We advise Asian and multi-national businesses, entrepreneurs and organisations in relation to their legal requirements around advertising and marketing in the digital age.

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